WAEC 2020 Marketing, book keeping, animal husbandry & tourism questions and answers

MARKETING

 

MARKETING OBJ:

1-10: CACCBBDCAB

11-20: CACDCCDCDC

21-30: BDCAABABCD

31-40: CABBCCDCCB.

*CATERING OBJ*
01-10: DADBACDCAB
11-20: CCBCBDADDA
21-30: BDDABAADCD
31-40: BDBCBBBCAD
41-50: DDCBACDCBA
✅✅✅✅✅
*COMPLETED*

*TOURISM OBJ*
01-10: DACAADAABA
11-20: ABADABCCCD
21-30: BCCCCCBBAA
31-40: ABCCCBCBCB
✅✅✅✅✅
*COMPLETED

 

(1ai)

(i) Television

(ii) Radio

(iii) Newspaper

(iv) Billboard

(v) Magazine

(vi) Cinema

 

(1b)

(i) It provides an edge for the company’s product in the competitive market

(iii) It boosts the business image of the company and strengthen the quality of its brand

(iv) It stimulates the company’s sales thereby increasing profit

 

(1c)

(i) Nature of the product

(ii) Cost of the service

(iii) Speed of Transport

(iv) Safety and security of the products.


 

(5a)

(i) Name of product

(ii) Expiry date

(iii) Ingredients

(iv) Weight

(v) Manufacturer’s contact details

(vi) Direction/Instruction for usage

 

(5b)

(i) It gets consumer attention quickly

(ii) It helps for brand recognition

(iii) It creates a unique identity of the product

 

(5c)

(i) It reaches a wide audience

(ii) It grabs attention by combining sight and sound

(iii) It allow advertisers to create a long lasting and memorable brand and corporate image

(iv) It generate emotional responses from the viewer thereby increasing viewer trust for the product

 

 


(6b)
(i)Organizational Factors
(ii)Inter-personal factors
(iii)Individual buyers characteristics/individual factors: I

(ii)Organizational Factors: Organizational factors are internal factor affecting buying decision. Every purchasing organization has certain objectives and goals, well accepted producer and system for purchasing, and an appropriate organizational structure. These factors directly and indirectly influence its purchase decision.

(ii)Inter-personal factors: Industrial buying decisions are normally collective and also as per the procedures decided. The buying center involves several individuals with different formal authority, status and persuasiveness. Buying center consists of individuals of the organization concerned with purchase decision process. They share the risk arising out of it. They also have a common goal.

(iii)Individual buyers characteristics/individual factors: In the final analysis, individual factors play an important role in buying decision. The other factors (environmental, organizational, etc.) are important but individuals concerned with purchase decision are equally important. A supplier needs to have complete details of all individuals involved in the purchase decision process.

 

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ANIMAL HUSBANDRY

 

 

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BOOK KEEPING

(1ai)
To keep a complete and accurate record of all the financial transactions in a systematic orderly, logical manner. This ensures that the financial effects of these transactions are reflected in the books of accounts.

(1aii)
To ascertain the overall effect of all recorded transactions on the final statement of the company. Book-keeping will eventually ascertain the final accounts of the company, namely the Profit and Loss Account and the Balance Sheet

(1bi)
(i)Balances of cash and bank can be obtained at a glance.
(ii)Performs the function of a subsidiary book.
(iii)It also performs the function of a ledger.

(1bii)
(i) Recording of disposal of fixed assets.
(ii) Correction of errors.
(iii) Double entry transactions.

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(3a)
Tabulate:

(i) Trial balance considers opening stock while The balance sheet considers closing stock.

(ii) Trial balance is not a part of financial statements and final accounts while The balance sheet is an essential part of financial statements and final accounts.

(3b)
(i) It fails to show the transactions on an accrual basis.
(ii) It does not define any targets making it incapable of showing surpluses and deficits at the end of the year.
(iii) Receipts and payments account does not show Non-Cash transactions like depreciation of assets, pilferage etc.

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TOURISM

(1)

(i) International passport – Used to know if you are qualified to travel

(ii) Visa- Used in travelling out of the country

 

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(2)

(i) Taxes from hotels

(ii) Levies from transporters

 

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(3)

(i) Research purposes

(ii) Attraction sites

(iv) For Holidays

(v) Business trips

 

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(4a)

Tourism expenditure refers to the total expenditure made by a visitor or on behalf of a visitor, for goods and services during his trip and stay in a destination

 

(4b)

(i) Transportation

(ii) Hotel bills

 

 

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(5)

(i) Water

(ii) Accommodation

(iii) Hospital

(iv) Restaurant

 

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(6)

(i) Insurance- For risk sharing

(ii) Banking- To deposit money

(iii) bureau de change – currency conversion

(iv) Souvenir shop – to buy gifts

 

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(7)

(i) To identify potential tourist sites

(ii) Preserve and maintain local museums

(iii)Serve as information centres

(iv) Promote tourism festivals

 

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(8a)

It is an electronic reservation done by making appointment online, making use of the internet.

 

(8b)

(i) Serves time and energy

(ii) Promotes tourism marketing

 

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(9)

(i) To disseminate tourism information

(ii) To show the product to viewers

 

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(10)

(i) It leads to the provision of social amenities

(ii) It encourages development

 

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SECTION B

(You are to Answer ANY THREE)

 

 

(12a)

A museum is a place where work of arts, history, science and others, are displayed and kept.

 

(12b)

(i) Oron Museum- Akwa Ibom State

(ii) Kanta Museum- Argungu, Kebbi State

(iii) Jos Museum- Jos

(iv) Kaduna Museum- Kaduna

 

(12c)

(i) It creates employment opportunities

(ii) It educates us on history

(iii) It is instrumental to research programmes

(iV) It attracts tourist, thereby generating revenues to government.